LEGA DEL FILO D'ORO
What we do:
Write two television commercials for the “È l'amore che ci lega” campaign.
Challenge:
Narrating the world of deafblindness by focusing on the possibilities of a life like any other, rather than highlighting the dramatic aspects of these conditions. In the first case, the story of Edoardo, a child with an extremely rare condition but with a young, positive, and determined family. In the second case, the story of three lives, three families, and three generations in comparison. All different, yet all capable of facing their children's problems thanks to the Lega del Filo d'Oro and an immense amount of dignity and strength.
Challenge:
Narrating the world of deafblindness by focusing on the possibilities of a life like any other, rather than highlighting the dramatic aspects of these conditions. In the first case, the story of Edoardo, a child with an extremely rare condition but with a young, positive, and determined family. In the second case, the story of three lives, three families, and three generations in comparison. All different, yet all capable of facing their children's problems thanks to the Lega del Filo d'Oro and an immense amount of dignity and strength.
DRTV Edoardo
DRTV Simone, Edoardo e Francesco
My role:
Copywriter
Copywriter
Activities carried out:
Writing of concepts
Conducting interviews
Creative direction on sets
Supervision of cuts and editing
Writing of concepts
Conducting interviews
Creative direction on sets
Supervision of cuts and editing
What we do:
Create two brand new web videos for the online funnel without having to do a new shooting.
Challenge:
Making a deafblind child speak as one without disabilities, candidly overlapping these two lives. Thus, creating a strong provocation that immediately captures attention.
My role:
Copywriter
Copywriter
Activities carried out:
Concept writing
Image-video research
Creative direction
Supervision of cuts and editing
Voice Over writing
Management and conceptualization of the Digital Editorial Plan for social channels
Concept writing
Image-video research
Creative direction
Supervision of cuts and editing
Voice Over writing
Management and conceptualization of the Digital Editorial Plan for social channels
